Toyota’s PR Guy

Yeah, it has been a tough couple of weeks for the head of PR for Toyota, Scott Brownlee. Their reactionary recall has people running scared from Toyota and their recall is costing millions of dollars. According to a recent New York Times article:

“Toyota’s United States sales decreased 16 percent last month, and its market share fell to 14.1 percent, its lowest level in four years. A year ago, Toyota’s share was 17.9 percent.

It was the first time Toyota sold fewer than 100,000 vehicles in a month since 1999.”

That really got me thinking about how crappy a job this must be, but what really pushed me over the edge on this one was the ad and corresponding Gawker.com story entitled How Not to Convince People Your Cars Won’t Kill Them. It is hilarious.